Talking Feather Communications Blog

An interesting example of a successful SEO campaign, to be sure. Reported by WebProNews Jason Lee Miller, see how “Anonymous” managed to Google Bomb the Church of Scientology Web site.

Here’s the bottom line:

So what we have here, in a controversial example, is a lesson in buzz creation and SEO. This campaign was highly targeted and highly specific. From the SEO standpoint we can confirm:

• Links are crazy important for higher rankings
• Anchor text matters
• Content matters
• Keyword density matters
• Link authority matters
• Timeliness matters
• Generating buzz via social media matters

It also means that a tightly integrated, holistic campaign can make an impact, as utilization of collective media produce a mass effect the search engines (in their current configuration) can’t ignore.

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I love both the ending and the beginning of each year. These are times when top experts give some of their best advice, such as this article from Rob Garner, 22 Considerations for Improving Natural Search Performance.

Working to improve your Web site’s natural search performance (versus paid search performance) takes a lot of time, but it’s well worth the effort for attracting your target market.

(The article is a post on MediaPost’s Search Insider blog, which I highly recommend. However, I can’t help but notice that post URLs are not optimized for search. Hmm.)