Talking Feather Communications Blog

Veteran copywriter Nick Usborne is getting his feet wet at the new FreeIQ information site by offering a truly valuable resource for free. Go on over and pick up your copy of Writing for The Web #1.

This is a 35-page guide to writing for the Web, written by Nick Usborne, a leading online copywriter and author of “Net Words — Creating High Impact Online Copy.” This free guide outlines 7 challenges every writer and copywriter faces when writing for the Web.

Writing for the Web is different than writing for print. According to Usborne, the challenges online copywriters face include:

1. You need to help every visitor avoid getting lost.
2. You need to write for the company, your readers AND the search engines.
3. You need to earn your visitors’ trust.
4. You need to write every page as a landing page… or not.
5. You need to make your content pre-sell.
6. You need to make the sale before it’s too late.
7. You need to know that web designers are not always on your side.

I read Usborne’s book Net Words - Creating High Impact Online Copy several years ago and used it to write an article geared to technical communicators who were getting into writing for the Web. Read the article, What Every Writer For the Web Should Know.

Be sure to get your free copy of Writing for The Web #1.

Also consider joining FreeIQ as a content provider. They are looking for experts with quality content!

Join FreeIQ