Archive for the ‘General’ Category

New “Tao of Ka-Ching!” Program

Monday, January 8th, 2007

Attention Therapists, Coaches and Other Service Professionals: New Training to Build Your Business or Practice

I just received an email from my friend and colleague Maryam Webster, a therapist and coach who is extremely successful and business-savvy. She has partnered with another highly successful coach, Betsy Muller, MBA, to develop a new business-building program for helping and service professionals. It’s called the Tao of Ka-Ching! Program. Don’t you just love that that clever title?

The Tao of Ka-Ching Private Practice Profit Maximizer Program

I’ve posted the email below. If you are interested in learning how to build your business or practice from coaches who have been-there-done-that, are highly successful, and have paid thousands of dollars to learn from some of the top business and marketing experts on the planet, I encourage you to enroll now while you can get the early-bird price. Right now the program is only $399. Believe me, that is an unheard-of bargain for what you’ll be getting.

Without further ado, here’s Maryam:

Hi there and Happy 2007!

Welcome to the first Catalyst Update of the New Year. I’ll get right down to it, if you are a therapist, coach or other service provider, YOUR ENTIRE 2007 PROFITS Could Depend On Reading this.

Please stick with me for a minute, because I DON’T WANT YOU to go one more year without the things you really need, want and DESERVE in life.

After many years of research and training, I’ve created an amazing (and info *stuffed*) way to get you where you want to be as a professional, if you’re not there already.

Let me illustrate by telling my own story (and flattering, it isn’t):

When I first started out as a therapist, I had a ton of clients because I worked at a clinic. But NOT SO when I struck out on my own in private practice! With no practice manager to do my marketing and sell me as a therapist, I was dead in the water. (if you see yourself in this, keep reading, it gets better!)

I brought a handful of loyal clients with me from the clinic, and after months, finally got some great referrals to other clients. Building a business was slo-o-o-w going though, and I wasn’t what you could call profitable by a long shot.

For instance I didn’t know then, that living off of one-on-one sessions was a fast track to the poor.house, though I do now. Just like I didn’t know then how to get free PR, or how to grow my list by over 12,000 emails overnight or indeed, why that was important to my future profits.

But this was 1984. We didn’t have the internet back then, nor many low-cost ways of getting clients. If we had, and I knew then what I know now, today I’d have a bank account the size of Bill Gates!

As it is, I have spent the last ten years learning what I need to make my business profitable, automated, and cranking out money quite literally, while I sleep.

Think you know how I make my living? If you know me as a therapist, coach or trainer, then think again - you’ve only seen the tip of the iceberg. The Private Practice Profits rabbit hole goes much further and deeper!

And now I’m going to help YOU to be EVERY BIT AS SUCCESSFUL. Since you’re a subscriber to The Catalyst and possibly a therapist, coach or other service provider, I wanted to let you know ASAP about the:

“Tao of Ka-Ching!” *** (curious about the name? scroll down…)
Client Attraction & Profit Maximizer Teleseminar & Webinar:
A 90-Day Program for Service Professionals

http://taokaching.com

My colleague Betsy Muller, MBA, and I are teaching this program February through April of 2007. In case you haven’t met her, Betsy is a Certified Energy Coach, one of our CEC course facilitators and one of the most business savvy women I know. The depth of her profit center knowledge blows me away, which is why I am collaborating with her to bring this program to you.

We’ve corralled enough internet, business and marketing experts to get your biz productive, help you produce and sell products and greatly increase your profits enough to be able to go HALFTIME in your business a few years from now if you like, and STILL make enough to support yourself.

Example? Your blog posts for instance, can quite literally be a book with very little re-working - did you know that? But no one writes a book to get rich - you won’t make money off of the book. But we’ll show you how to leverage that book TO make it HUGELY profitable for you!

—————————————-
ASIDE & RELEVANT NEWS:
I am under contract to write a book on energy coaching for busy women. I will be BLOGGING the book. We’ll be teaching the “how to’s” of this process, how to arrange free “virtual book tours” and other cool ways to take what you already have (text, audio, processes you’ve developed, etc) and “repurpose” it for additional income in the Tao Of Ka-ching Program.
—————————————-

Even if you’re not interested in the Program, go ahead and sign up for our FREE eCourse on things you can do RIGHT NOW to maximize your business potential, here:

http://taokaching.com

THE NITTY-GRITTY:

Okay, so you want to know what your investment will be. Sure, that’s important, but even more so is what you will gain by that investment.

We’re offering a truly LOW introductory enrollment of $399 which you can take advantage of until January 20th. (Be sure and enroll ASAP if you *are* interested - because this price WILL go up!)

Just to illustrate the Extreme Value incorporated in the Tao of Ka-Ching Program…you could hire us privately for between $200 and $500 an hour for several months to teach you the material from scratch.

Or hire a PR expert, web designer, media pro, book agent and a handful of other professionals to do the work of what we’re going to teach you. Total cost - somewhere in the stratosphere!

You could take Jay Conrad Levinson and Mitch Meyerson’s very popular “Guerilla Marketing Program” for $2,295 - Mitch was my first marketing coach and trained me in his techniques. Or, you could take Michael Port’s $2,500 “Book Yourself Solid” Program - I did, and for a high-priced program, it’s got a lot on the ball. Or your could buy C.J. Hayden’s Wonderful “Get Clients Now!” program for $1200…her recommendations are also stellar.

I took ten or twelve of these kind of trainings to fully understand exactly how to conduct my business in a way that supports the kind of life I want to live. Now, you’ll gain the same kind of benefits for much, much less. And get much, much more.

THE BOTTOM LINE:

All the existing programs I mentioned are great, but with all of our combined training and expertise IN THE INDUSTRY, We Provide EVEN MORE of specific BENEFIT to therapists and coaches. You can get all the training in how to PROFIT MAXIMIZE your therapy, coaching or other service bus.iness under one roof:

PLUS a cutting edge, online eCampus
PLUS coaching buddies
PLUS accountability and action groups
PLUS a ton of Master Classes from True Experts in their fields
PLUS using your own spiritual path or personal development to accelerate your business

PLUS webinars where we TAKE YOU to online resources, right in class, from the comfort of your own browser

AND (yes!) Energy Coaching to deal with blocks to abundance, fear around selling, or other issues that might come up for you.

I want to help YOU make 2007 YOUR MOST PROFITABLE YEAR EVER!

The Tao of Ka-Ching is the BEST WAY to Profit Maximize YOUR Service Business, with the MOST CONCENTRATED CORE OF EXPERT MASTER CLASSES that you can find, anywhere.

We’ve put it all together for you, no guessing, no uncertainty - just a CLEAR PATH to where you truly want to be. There’s no room to list all of the experts we’re bringing to you - but do check out the site and sign up for the FREE eCourse while you’re there. All at:

http://taokaching.com

How TFC benefits from promoting other people’s programs

Monday, January 8th, 2007

Okay, you might be wondering why I would promote Maryam Webster’s new business-building and marketing program. Isn’t she my competition?

Not really. She and Betsy are lightyears beyond what I could provide for the same price. Plus they have the distinct advantage of being in the helping profession themselves and can provide in-the-trenches advice and assistance. I am happy to steer people to the best programs and services at the best prices.

And here’s how I benefit financially: I will receive a finder’s fee for anyone who signs up.

It’s all about creating a Circle of Giving! Everyone wins in this arrangement.

Do you Skype yet? It’s FREE

Friday, January 5th, 2007

SkypeSkype is a service that allows you to use your computer and the Internet for making “phone” calls. You can download the Skype software for free and call other Skype users anywhere in the world for free. You can’t beat that!

You can also use Skype to call any phone for a ridiculously low cost. Right now Skype has a package for $14.95 for a full year of calling within the U.S. and Canada.

I started using Skype last September to talk to clients in Austrailia. I was amazed at the sound quality. It was crystal clear — it sounded better than my land line!

Skype is super easy to set up and use. For a good overview, plus a comparison to Vonage, see http://electronics.howstuffworks.com/skype-vonage.htm.

Fundraising Tip: Get listed at www.goodsearch.com

Thursday, January 4th, 2007

This is so cool! Nonprofits and schools can get listed at www.goodsearch.com (for free) and ask supporters to use goodsearch as their search engine (instead of using google, MSN or Yahoo, for example). So when your supporters go to the site and enter their favorite organization (hopefully yours!), as they surf and search, each time they click on a sponsored ad, the nonprofit or school makes about a penny (paid by advertisers). Payouts are made once a year.

Add your nonprofit or school

The goodsearch site has lots of ideas to help you promote the site.

For details, see http://www.goodsearch.com/About.aspx.

Everyone wins!

How to get started with blogging, choosing a service

Thursday, January 4th, 2007

Are you thinking about starting a blog? Don’t know where to start?! Let’s see if I can get you going in the right direction.

Popular blogging services and software include Blogger (free, from google), Typepad (monthly fee) and WordPress (free). There are many more, but I’m going to limit my discussion to these three to make it simple.

WordPress

I like Internet products and services to be quick, easy and the best fit for my needs, budget and technical expertise. So I chose WordPress. It was the best choice for me because it has all the flexibility and functionality I need, for free. However, setting up and customizing WordPress takes technical skills, including knowing HTML, php, FTP, graphic design, and so forth.

Use WordPress only if you have (or have access to) the technical expertise for setup and customization.

Tip: Many Web hosting services make it easy to install WordPress using software called Fantastico.

Blogger

This is where a lot of people start because it’s free and really easy to work in. The trend has been that “serious bloggers” eventually move on to more robust services, especially services that allow for creating categories (labels).

However, that trend may change. Blogger has just released a big upgrade with more features, including labels.

I might give it a spin!

Typepad

If you want an easy-to-use service with very nice templates and good functionality, consider Typepad. You can choose from three plans. You can also start with a free 30-day trial to see what you think. If you don’t have technical skills, you’ll probably need help with customizing the look, but it’s not nearly as daunting as working with WordPress.

A new year, a new direction

Wednesday, January 3rd, 2007

With the new year I begin this blog. Everyone in business (it is said) needs to have a blog! As a business and marketing communications consultant, one would think I’ve had a blog for many moons. But truth be told, I didn’t need a blog. I had all the work I wanted.

Does this mean I need work now? Yes, but a different kind. I have been developing Web sites and content primarily for people in the helping professions. Now I’m turning my attention to copywriting, Web presence consulting, and producing podcasts and other audio products. We won’t turn down qualified Web development projects; however, I will be subcontracting most of the work to other developers.

My husband, Jon, will continue to provide copywriting services, marketing consulting and small-business development consulting.

Here’s to a prosperous 2007 for all!