How to improve natural search performance
I love both the ending and the beginning of each year. These are times when top experts give some of their best advice, such as this article from Rob Garner, 22 Considerations for Improving Natural Search Performance.
Working to improve your Web site’s natural search performance (versus paid search performance) takes a lot of time, but it’s well worth the effort for attracting your target market.
(The article is a post on MediaPost’s Search Insider blog, which I highly recommend. However, I can’t help but notice that post URLs are not optimized for search. Hmm.)